The Growth Strategy No One Talks About (But Works Everywhere)

No fluff, just actionable points

If you’re a busy professional trying to build an online presence, you’ve probably heard this advice: Focus on quality over quantity.

It sounds logical. Why post 100 average pieces when you can post 10 perfect ones?

Because perfect doesn’t exist. And if you’re just starting out, aiming for perfection will kill your progress before you even get traction.

The Harsh Truth About Growth

The biggest creators, writers, and entrepreneurs didn’t start by making perfect content. They started by making a lot of content.

• James Clear wrote twice a week for years before Atomic Habits became a bestseller.

• Ali Abdaal posted hundreds of YouTube videos before his channel exploded.

• Justin Welsh built a $5M business by posting daily, not by waiting for perfect ideas.

The truth is Quantity leads to quality.

Let’s break down exactly how you should approach this.

If You’re Just Starting Out, Do This:

1. Pick One Platform & One Format
   Don’t try to be everywhere at once. Start where your audience hangs out and where you enjoy creating. Examples:

   • LinkedIn for written posts

   • Twitter/X for short-form insights

   • YouTube for long-form videos

   • TikTok for quick, engaging content

2. Commit to a Posting Schedule (Even if It’s Bad at First)
   Perfectionism will kill your momentum. Choose one of these and stick to it:

   • 3 LinkedIn posts per week

   • 5 tweets per week

   • 1 YouTube video every two weeks

   • 2 TikToks per week

   Your first posts will be bad. That’s the point. You need data, not opinions, to improve.

3. Use the 30/30/30 Rule (Created by Justin Welsh, but slightly tweaked)

   • 30 minutes to write a post

   • 30 minutes to engage with comments and others in your niche

   • 30 minutes to repurpose or plan the next post

   That’s 90 minutes a day, max. No need to overthink it.

   Have you read: The Writing Niche No One Talks About (But Pays Insanely Well)

4. Steal Like a Creator
   Find 5-10 people who are crushing it in your niche. Study their content. Ask:

   • What topics get engagement?

   • How do they structure their posts?

   • What patterns do you notice?

   Don’t copy, adapt. Take their framework and add your own voice.

5. Turn One Idea Into Multiple Posts
   Content creation isn’t about new ideas. It’s about presenting the same ideas in different ways. Here’s how:

   • A LinkedIn post can become a Twitter thread

   • A podcast can become short TikTok clips

   • A YouTube script can become a blog post

   One idea = multiple pieces of content = less work.

6. Ignore Vanity Metrics (For Now)
   Your first posts won’t go viral. That’s normal. Instead of chasing likes, focus on:

   • DMs you receive (a sign of real interest)

   • People resharing your content

   • Questions your audience asks (these fuel future content)

   Consistency builds visibility. Visibility builds trust. Trust builds business.

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The Bottom Line

Growth doesn’t come from waiting until you have the perfect content. It comes from showing up, improving in public, and staying consistent.

Start now. Refine as you go. In six months, you’ll be unrecognizable.

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P.S. If you have any questions regarding this feel free to reply here or chat me up on linkedin or substack. (For free I don’t bite neither am I trying to sell you anything)☺️

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What you missed:

The Writing Niche No One Talks About (But Pays Insanely Well)

The Simple System No One Talks About (But Unlocks Endless Content Ideas)