The Truth About Why Your Content Isn’t Converting
Here is something that will actually help
I’ve been working with founders, coaches, and service providers long enough to know:
→ It’s rarely the algorithm.
→ It’s not that you need “more tips.”
→ And it’s definitely not because you’re lazy.
If your content feels like it’s just floating around getting likes, but not leads chances are you’re missing this:
A system.
Not a viral hack. Not a carousel format.
A repeatable, testable, strategic system that lets your voice, message, and value land.
Here’s how I explain it to clients (and use it myself):
🟣 Signal content — builds credibility
🟢 Support content — builds trust
🟠 Stretch content — builds demand
That’s it.
Three lanes.
That’s what creates results that last longer than your latest hook.
A client sent me this after using the system for just 2 weeks:
I love moments like that because it’s never about shouting louder.
It’s about saying the right things, consistently and clearly.
🎁 Want to try it yourself?
I put the full framework into a plug-and-play kit:
It’s called “Content That Connects & Converts” and it’s already in the hands of creators who were tired of guessing what to post.
Inside the kit, you’ll get:
✅ 10+ post templates (real examples, not vague prompts)
✅ The weekly rhythm used by top ghostwriters & strategists
✅ Fill-in-the-blank formats for fast creation
✅ A shareable version to use with your VA or team
✅ Bonus: “What am I even saying?” clarity checklists
✅ Inspiration bank + examples from real creators
✅ Bonus: “What type of post does my business need right now?” flowchart
🟣🟢🟠 Built for clarity. Built for connection. Built for results.
→ Grab the mini content kit here
→ Or reply to this email if you’re not sure it’s right for your business.
Until next Wednesday
Keep building. Keep showing up.
You’re not behind you’re just one shift away.
💌
Maggie
Founder, Strategic Pen